AI Insights · Timothy · April 2023
Top 5 Drawing & Coloring Apps Performance in the UK for Q1 2023
A review of the top 5 drawing and coloring apps in the UK for Q1 2023, highlighting trends in downloads, revenue, and active users.
In the first quarter of 2023, the top 5 drawing and coloring apps in the United Kingdom showcased varied performance trends in terms of downloads, revenue, and active users. Below is a detailed look at each application’s metrics.
Phone Case DIY from Crazy Labs experienced a significant fluctuation in weekly downloads, starting strong with 47.5K downloads in late December, dipping to 11.4K in mid-January, and peaking again at 28.6K in mid-February. Active users followed a similar pattern, beginning the quarter with 116.9K, dropping to 55.4K in mid-January, and recovering to around 89.2K by mid-February.
Color by Number：Coloring Games by Wildlife Studios maintained a steady weekly revenue stream, averaging around $8.5K to $9.2K. Downloads showed a downward trend from 41.4K at the end of December to 16.6K by the end of March. Active users also saw a decline from 185.6K in late December to 126K by the end of March.
Color Page ASMR – Art Coloring from SayGames LTD had a varied download pattern, with a notable high of 56.6K at the end of December and a low of 9.9K by the end of March. Active users mirrored this trend, starting at 96.8K in late December and decreasing to 53.6K by the end of March.
Happy Color by Numbers Game by X-Flow saw consistent weekly revenue, peaking at around $1.3K in mid-February. Downloads were relatively stable, averaging around 15K to 16K per week. Active users remained strong throughout the quarter, starting at 395.5K in late December and maintaining over 300K by the end of March.
Makeup Kit - Color Mixing from Crazy Labs showed fluctuations in downloads, with a high of 30.2K in late December and a significant drop to 7.6K by early March, before recovering slightly to 9K by the end of the month. Active users followed a similar pattern, starting at 61.7K at the end of December and dropping to 24.1K by the end of March.
These insights are based on data from Sensor Tower. For more detailed analysis and further insights, visit Sensor Tower.
